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Conceived at the peak of the new media craze, the disastrous merger between the blue-chip company Time Warner and the unstable venture AOL destroyed $220 billion in shareholder value, standing today as an embarrassing and unpleasant reminder of the age of misguided excess. How did such a deal happen? Munk goes deep inside both companies to tell the tumultuous story of the outsized egos of Time Warner’s philosopher king Gerald Levin and AOL’s upstart entrepreneur Steve Case, taking students onto the battlefield of the newly-formed company that was doomed to failure.“Superb... a fast read and a tour de force that explores the motivations and actions of all the key players in that sad drama.”-Fast Company
|Publication Date||Oct 12, 2009|